Digital Marketing Tips
by Mirror Shen
Grow Business Online
Starting a Brand is not easy. It's even harder with all the digital technology involved without the proper understanding of how to use them. Here I'm gonna talk about how we help business grow online with digital marketing. Giving you a big picture of how the journey looks like and how we can leverage digital to make things better.  😃
3 STAGES
Digital Marketing Roadmap 
  Q U I C K    L I N K S : 
Entrepreneurship is the process of designing, launching and running a new business. Here I'm going to share the process and some useful information and DIY tools.
HOW TO START A BRAND AND BE SEEN ONLINE?
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DIGITAL STARTUP JOURNEY
I am going to mention:
• Design you own Brand.
• Launch a professional Website.
• Start Selling Products and Service online.
• Receive Payment online, anytime.
• Get listed on Google.
• Open your own Social Media Channels.
• Best part, you can even do ALL above by yourself!
Inspiration Coach & Creative Consultant
Hello, my name is Mirror
I have been in Digital Media, Advertising & Marketing industry since 2005. Technology grows so fast past few years, and it's been creating huge impacts and raising challenges on business management and marketing. I have been in a few seminars and workshops coaching people how to leverage digital creatively to grow their business. 
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Creative Strategy
Storytelling
Visual Style
User Experience
Good Vibes
✓ Make it Happen 
Internet Marketing Lifestyle
( + cheat sheet, mindmap, resource sheet, valued at $122 USD )

Businesses that invest in building and maintaining good mental wellbeing report higher productivity and sales, more creativity and customer satisfaction. Importantly, the business becomes known as a good place to work making it easier to recruit and retain the best workers.
Before we start,
set you Mind right!
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2 BOOKS I PICKED FOR YOU
Download Free e-books & sheets
HERE'S HOW IT STARTS
FIRST,
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PRESENTATION BASE 
The building is only as tall as the Foundation is strong enough to build on. Leverage the tools to start your Entrepreneurship online, easily! Imagine...You can Bring Business Online in a few days. And you can do it all by yourself with good budget. 
Logo Design
Looka is an AI-powered graphic design platform that lets you design a brand identity from scratch, starting with your logo. 
GREAT DIY TOOLS
Graphic Design
Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. 
Legal Photos
Burst is a free stock photo platform that is powered by Shopify. Its image library includes thousands of high-resolution, royalty-free images.
Need a Website to sell Online?
You can DIY a website with Shopify. Shopify is an award-winning e-commerce platform that helps you run an online store with all useful tools in one place.

• Plenty of free templates.
• Easy-to-use editing interface.
• Simple analytic tracking dashboard.
• In-built inventory system.
• Easy to set up online payment.
• Eftpos POS system ready for setup.
• Integration ready for plenty of Apps.
• Syncing with multiple sales channels, even Amazon and Etsy.
• 99.99% uptime with fast speed.
• Reliable 24/7 free supports with resources.
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CREATE A SHOPIFY STORE
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Get Listed on Google
BE SEARCHABLE. IT'S FREE!
Google My Business is an awesome tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile and see how customers are interacting with your business on Google.
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More google searchers are waiting to find you 
Business Profile
With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
Promotional Offer
Message Chat
List on Google Map
You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.
Your customers are ready to connect – by calling, messaging or leaving reviews. Now, with more ways to transact, you can do more business.
Using your business details on Google, we’ll help you set up your Business Profile and Website, so you can get discovered by more customers in more places.
Booking Online
Customers can book services right from your profile. When you make it easy to do business, your business grows.
Customer Reviews
Grow Followers
Activity Insight
According to consumers, businesses that respond to reviews are 1.7x more trustworthy than businesses who don't (76% vs. 46%).
Easily keep track of who is connecting with your business on Google, all in one place.
Clicks, calls, bookings, follows – see how your customers engage with your Business Profile.
OPEN OPPORTUNITIES
NEXT,
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CONVERT CLICKS TO SALES
Now you have the Initial Foundation to showcase.
Time to upgrade the performance and grow forward.
Social Media
Build your following on social media. To reach the right people you need the right tools. When you run Facebook and Instagram ads with our setup, you can use your contacts to find new people who are likely to love your brand.
CONNECT WITH RIGHT AUDIENCE
Landing Page
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Newsletter
Create beautiful, branded emails that make you look like a pro. Engage your audience with email marketing. Whether you’re just starting out or you're already a pro, we recommend easy-to-use email builder has the tools you need to grow your business.
Digital Advertising
Sales Funnel
Email Marketing
STAGE FOCUS
User Experience
SEO Keywords
Launch Campaign
Generate Sales
Set up a Campaign Flow with a user-friendly layout and process to convert the users to customers.
Find out the the Most Profitable Keywords and Ads For Paid and Organic Search.
A series of advertisement messages that makes up an integrated marketing communication.
Planned sales strategy campaign can reach leads and convert them into customers.
Marketing Campaigns
Sales Landing Page users have seen the growth rate for their audience increase by an average of 36%. Set up your landing page to automatically tag contacts based on their interests when they sign up, so you can keep your audience organised.

• Single focused Objective Campaign.
• Lowering cost of acquiring a lead or sale.
• Conversion Optimization.
• Email Marketing integration.
•Build and Manage your Audience.
• Google Adwords Analytic Setup. 
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AUDIENCE ENGAGEMENT FOCUS
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Must-click destination
SALES LANDING PAGE & SEO
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Get reports on visitors, clicks, conversions, and revenue, as well as track what content or offerings are most interesting to different audience segments.
Make it work like a 
Planning your
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Plus, have you ever seen the ADs
Following you everywhere?
YES, THEY ARE RETARGETING ADS
Recapture the attention of people who visited your site and bring them back at the right moment with retargeting ads.

Make your brand’s message travel faster with digital ads. You can reach the right people on Facebook, Instagram, and across the web with Google’s ad network.
MAKE IT EVEN BETTER
FINALLY,
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REFRESH THE BUSINESS
Now you have run the Business online for a while.It's time to grab the Data and and set a streamline operation. From here, you can sit back and manage with ease.
MAKE IT STREAMLINED
STAGE FOCUS
Business Analytics
Competitor Research
A/B Testing
Real-time Monitoring
Gain insight and drive business planning with investigation of past business performance 
Find out your competitors' activities, strength and threat they present to your Business Revision.
This includes "two-sample hypothesis testing" as used in the field of statistics.
Get live updates about the brands from the website and social media.
You can hire Marketing Specialists to help
I have been working with Max Marketing who have helped 88 New Zealand businesses to get through COVID lockdown in 2020. Max Marketing is an award-winning Marketing Agency with specialists nationwide and I like their motto - Making Business Better.

If you want to understand more about how to simplify your business and make life easier, you can start with their Free Marketing Health Checkup and see if they are the good match to help you.
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OUR AWARD-WINNING TEAM
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At this stage,
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Meet the Author
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Mirror Shen is an Inspiration Coach for online business. She is specialised in digital media and creative marketing. Mirror loves to empower people to stay magical in their career and life. ✨ 
MIRROR SHEN
2022 © created with love by Mirror Shen